A Startup Marketing Strategy is an advertising strategy that suits a startup's limited budget and promises faster development than more traditional marketing plans. This strategy may include some initial growth marketing or revenue-oriented promotion, depending upon whether you wish to have a solid foundation to develop your company on or fast results. In order to determine the best strategy for your company, you must first understand what forms of promotion are appropriate for your startup. Here are some general types of promotional strategies for startups:
Female founders: Since female founders make up a large percentage of startups, it stands to reason that there will be many female-owned startups in the future. If you are planning on promoting your product via female owned businesses, you should look into products that appeal to this demographic. The most popular trends in the female entrepreneur space are informational products (such as a how-to book or webinars) and services such as accounting and legal services. You may also want to consider pitching your product through female-focused events such as "Girl Wars" or "Yoga for Women."
Growth hacking strategies: If you're planning on using growth hacks in your marketing efforts, you'll want to consider a few things before jumping into them. First, you should make sure your new product or service has a market value. This can generally be verified by conducting competitor analysis and looking at similar products being sold in the marketplace. Next, you'll want to test different growth hacks over time to make sure they have the desired effect. This type of strategy requires creativity and flexibility.
Hybrid strategies: Many companies digital marketing companies for startups, which combine aspects of traditional start-up marketing strategies with elements from other sources. For example, many companies use social media advertising in addition to traditional media efforts to reach a wide audience. Before you decide on a hybrid strategy, it's important to understand your target audience and find ways to target them effectively.
Paid advertising: PPC is becoming an increasingly important part of every business because consumers are becoming more familiar with online shopping. Unfortunately, most people opt for search engine optimization to get the best results when searching for products or services. In order to get more clicks, you should start thinking about implementing paid advertising. When using PPC, you'll need to select the right keywords and use them in your ads so that your content will stand out above the competition. Another advantage of paid advertising is that your audience will have various options when it comes to where to place their ads.
If your startup marketing budget doesn't allow for spending money on paid advertising, you may want to consider offering discounted services or discounted products. This is an excellent way to attract new customers and gain recognition in your market. While this strategy does not have a direct monetary benefit, it does help build your brand name and increase awareness about your product or service. Since your customers will likely be looking for a discount or offer, try to locate a partner that offers the same type of service or product and offer them a discounted rate on their purchases. You could also consider having a promotion or two that coincide with your events.
An alternative post for more info on the topic here: https://en.wikipedia.org/wiki/Marketing.